5: New Logo and Branding
Today I spent some time working on a logo for the company. There are a ton of options for getting a logo, so here are a few that I considered:
For as little as $5, you can hire a graphic designer to make a logo. Generally, the process starts by you selecting a designer based on their profile and price point. Fiverr provides a form where you can describe the requirements for the logo (color, size, shapes, etc.) and show existing logos that you like for inspiration. After submitting the payment, the designer usually takes a few days to produce the logo.
Note that $5 is just a starting point and will likely get you a very simple logo in .jpeg or .png format. If you use fiverr, I would suggest paying a little more for a designer who will provide you the logo in a vector format and is open to numerous revision. The vector file will allow you (or another designer in the future) to update or change the logo without starting over.
You enter in your company name, tagline and pick from a few styles that you like and Tailor Brands will immediately kick out a logo design. Then, with the online editor, you can manually recolor, reshape or revise the logo. The entire process is done through the website, so you can have the logo in hand immediately. In order to download the logo, you have to pay for at least a year of the Tailor Brands subscription (~$100), but this does get you a full brand kit, which includes business card templates, letterhead templates, social media images and more, all with your logo on them. For the me, the downside was that Tailor Brands will not allow you to select a font by name before you complete the logo. Since I wanted to have the company name in the logo, it was important to me to have consistent fonts across the logo and my other materials.
An online graphic design platform that can be used for logos. BeFunky comes with a free version that does allow for some basic design functions, but the paid version (~$8/month) unlocks a bunch of other features and template. I like BeFunky because it allows you to save a project to your account and them come back and edit later (even in the free version).
After looking at these options, I ended up using BeFunky. I had a pretty set idea of what I wanted in a log, mainly just a monogram-type letter alongside my company name, so the simple, do-it-yourself option seemed best. BeFunky allows you to easily customize the font (I went with Montserrat), so I could align that with my other typed branding such as the company letterhead and email signature. I did need to purchase a vector file for the "C" monogram, which I bought for $4 from Creative Fabrica.
Checkout the final logo below! With BeFunky, it is really easy to edit colors and backgrounds, so I also saved the logo in black/white and transparent versions for use when color is not ideal.
Resources Used Today:
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